Today I was invited for the trend reading Sandra Könings from TrendLogic was lecturing. This was really an avalanche of a huge amount of information about what is happening around us and how consumers today are acting. She translated these trends to the world of flowers, plants and greenery. I always find it very interesting to listen to several lectures, and then picking up the ‘red’ thread. Also with bits of text I can sort out my own interpretation: humor as a weapon, redefinite new luxury, rediscovering time, the new normal and sober is the new black! Everything must be huggable, with empathy, magic we should share, and we must especially spreading love around: we do this by using confetti which contains flower seeds. Great to have a head full of inspiration again.
Now let’s sink in, to give it my own twist again.